top of page


Digital Strategy is a plan for maximizing business benefits of data assets and technology focused initiatives. A successful digital strategy requires a cross-functional team with executive leadership, marketing, and information technology (IT) members.


In today's organization, there are many ideas of what constitutes a digital strategy. A marketing executive will see a digital strategy as social media and web channels. An IT person would see a digital strategy as Cloud. An operations executive will see it as data analytics. An R&D executive would see it as online products. A financial person will see it as online revenue channels. And so forth.


iTester's Integrated Digital Strategy will give you a foundation for all the key online marketing activities that we recommend in our strategy.


Plan - Use a data-driven approach to review your current digital marketing effectiveness, customize analytics, set up KPI dashboards and SMART objectives. Create a digital strategy of prioritized improvements for deploying digital marketing media, technology and data to increase leads and sales

Reach - Build awareness using marketing techniques which will drive visits to your site.

Act - Encourage interactions on your website or social media to help you generate leads for future

Convert - Use retargeting, nurturing and conversion rate optimization to remind and persuade your audience to buy your products and services

Engage - Increase sales from existing customers by improving personalized communications using web, email and social media marketing techniques

Contact iTester Digital Transformation Team for your Digital Strategy & Marketing needs.

bottom of page