Digital Strategy is a plan for maximizing business benefits of data assets and technology focused initiatives. A successful digital strategy requires a cross-functional team with executive leadership, marketing, and information technology (IT) members.
In today's organization, there are many ideas of what constitutes a digital strategy. A marketing executive will see a digital strategy as social media and web channels. An IT person would see a digital strategy as Cloud. An operations executive will see it as data analytics. An R&D executive would see it as online products. A financial person will see it as online revenue channels. And so forth.
Plan - Use a data-driven approach to review your current digital marketing effectiveness, customize analytics, set up KPI dashboards and SMART objectives. Create a digital strategy of prioritized improvements for deploying digital marketing media, technology and data to increase leads and sales
Reach - Build awareness using marketing techniques which will drive visits to your site.
Act - Encourage interactions on your website or social media to help you generate leads for future
Convert - Use retargeting, nurturing and conversion rate optimization to remind and persuade your audience to buy your products and services
Engage - Increase sales from existing customers by improving personalized communications using web, email and social media marketing techniques