Why conduct a digital marketing audit?
If your digital marketing results are lackluster or if some channels have shown a marked drop, it is a clear indication that a Digital Marketing Audit is in order.
Some of the issues you may notice could include:
Your current digital marketing efforts are not generating any new leads
You are not meeting your sales goals
You have noticed a recent drop in sales
Your web traffic has decreased or has flat lined
Your social media audience is disengaged
You need to build your social media presence
The click-through rate on your outbound marketing is lagging
You are in the process of scaling up and need to define a strategy to support it
A digital marketing audit will give you insights into how each of your channels is performing so you can define and design a solution that will deliver the results you want.