Digital Marketing is use of digital channels to promote a product or service.
iTester Digital Transformation Team specializes in a full range of Digital Marketing Services.
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Content marketing
A strategic marketing approach focused on Creation, Publication and Distribution of valuable, relevant, and consistent content to attract, educate and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Native Advertising
Native advertising is the use of paid ads that match the look, feel and function of the media format in which they appear. Native ads are often found in social media feeds, or as recommended content on a web page. Unlike display ads or banner ads, native ads don't really look like ads.
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Pay-Per-Click (PPC) advertising
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
Search engine optimization (SEO)
SEO is a digital marketing strategy that focuses on a website’s presence in search results on search engines like Google, bringing organic traffic to the website.
Social Media Marketing
Social Media Marketing involves promoting your content and engaging with your target audience on Social Media channels like Facebook, Instagram, LinkedIn, and Pinterest. This tactic is used in digital marketing to help businesses increase brand awareness, generate more leads, improve customer engagement, and increase sales.
Email Marketing
Email marketing is a form of direct marketing approach that uses email to promote your business's products or services and nurturing potential and existing clients.