Why Digital Marketing ?
An increasing number of businesses are going to focus and invest on their online marketing strategies, given the unprecedented global impact of the COVID-19 crisis. In most cases, this could well be the differentiation between businesses that are able to ride the storm successfully and the ones that do not.
The decrease in face-to-face interactions, conferences, meetings, and live events pose a significant challenge for most businesses irrespective of their standing in the industry.
A swanky website with just the right visuals and content in addition to a great sales team and
a perfect business strategy may not be enough to generate leads and revenue in the current and post COVID-19 era. Small businesses that have so far relied on their offline reputation and word-of-mouth referrals will also need to take stock of how they approach digital marketing.
What is needed in the current environment is building and maintaining a strong online presence. That is where Digital Transformation and Marketing Services come into picture.
So what exactly is Digital Marketing ?
In simple terms, Digital Marketing is the use of online resources to reach highly targeted audience for your business and thereby increasing conversion rates. Targeting just the right people for your business , increasing your Digital presence and thereby building your brand loyalty - is what Digital Marketing is all about.
And how does Digital Marketing work to attract the right customers to your business?
There are various Digital Marketing strategies that work in tandem with each other to grow your company’s digital presence and reach high value customers for prospective leads.
Search engine optimization (SEO)
SEO is a digital marketing strategy that focuses on a website’s presence in search results on search engines like Google, bringing organic traffic to the website.
Pay-Per-Click (PPC) advertising
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
Social Media Marketing
Social Media Marketing involves promoting your content and engaging with your target audience on Social Media channels like Facebook, Instagram, LinkedIn, and Pinterest. This tactic is used in digital marketing to help businesses increase brand awareness, generate more leads, improve customer engagement, and increase sales.
Email marketing is a form of direct marketing approach that uses email to promote your business's products or services and nurturing potential and existing clients.
Native advertising is the use of paid ads that match the look, feel and function of the media format in which they appear. Native ads are often found in social media feeds, or as recommended content on a web page. Unlike display ads or banner ads, native ads don't really look like ads.
Knowledge panels are information boxes that appear on Google when you search for entities (people, places, organizations, things) that are in the Knowledge Graph. They are meant to help you get a quick snapshot of information on a topic based on Google's understanding of available content on the web.
Irrespective of the size of your organization, Digital Marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience's needs and creating valuable online content.
However, that does not necessarily mean that all businesses should implement Digital Marketing strategies the same way. One size does not fit all. There are a lot of things that need to be considered as you decide on a Digital Marketing strategy and/or a Digital Marketing partner - that would work just the right way for your organization.